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Award Examples

Public Affairs Achievement Award 

Award Cat: NCO - Wing
Winner: MAJCOM

AFI 35-101, Chapter 13

Key Points to Writing
  • WRITE!!! The more you do it, the better you get.
  • Ask for HELP, the only person looking out for #1 is you.
  • The only person looking out for your Airman is YOU!
  • Use a spell checker.  F7 works real fast in MS Word.
  • Use various writing resources like Merriam-Webster Online to improve your vocabulary.

The following example has been taken out of a IMT so the formatting might be off.  I did not changed mission information, only names to protect myself and the people I have received the information from.

I will attempt to give a little insight to the entire process if I know it.

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- Have laptop, will travel! Did Air Force "World Tour," creating newspapers for troops, feeding media info, interfacing with
  new, diverse communities--Is he expeditionary? Yes! Is he multifunctional? Sure! Is he the total package? You Bet! 
  -- Deployed to two locations supporting Operations ENDURING FREEDOM, IRAQI FREEDOM, SOUTHERN WATCH 
- Media Savvy! Won extraordinary coverage of B-1 bombing of priority Iraqi leadership target--highlighted critical message
  showing Air Force's quick response--every TV news "talking head" mentioned short time from intelligence to bombs hitting 
  -- SECAF/PA cited coverage of the bombing mission as one of the biggest media success stories in Air Force history 
- Not afraid to pull his weight and yours--His primary concern is getting the job done right the first time ... every time! 
  -- Led and organized weekly planning meetings--helped identify, correct shortfalls in writing, layout and design, entire publication process--experience brought uniform style to newspaper--improved quality immediately noticed by readership 
  -- "Best paper I've ever seen! I read it cover to cover every week!" said Maj Gen Craig Weston, former ESC vice commander 
- Set the standard for drawing media attention away from embeds to focus on huge victories being won from remote bases 
  -- Pioneered virtual press conferences during OIF with national, international news media through Internet, e-mail, phone 
- Never strays off Air Force message--escorted 16 international media questioning American involvement in Afghanistan 
  -- Adroitly fielded delicate questions, earning balance to positive AF and DoD news coverage in former Soviet Bloc 
- Served well above his pay grade and shined while doing it--assigned as Chief of Public Affairs in Afghanistan for 1,600 plus
  airmen at four different locations in three different countries--went out into the field to see first hand and then tell the story 
  -- Supplied Air Force Link's 2.6 million readers with {#} Air Expeditionary Wing news--averaged at least one article and
     picture a week highlighted for each week deployed at location--incredible production while maintaining the highest standard 
- Received last-minute tasking to help floundering publicity for the annual CFC charity drive--developed a comprehensive
  communication plan, wrote several articles, staged and took photos, created unique artwork--ensured vital campaign messages
 penetrated every nook and cranny--fund drive went from an embarrassment to achieving 100% of goal--very impressive! 
- Deft wordsmith! Researched, conducted in-depth interviews and wrote 43 news and feature stories, and took more than 50
 photographs for the base newspaper--many articles picked up by AF Materiel Command, Air Force and DoD News services 

- Planned and coordinated interview with Gen. Ed Eberhart, Northern Command commander-- Resulted in two front-page
  comprehensive articles on NORTHCOM and ESC role in developing command and control in Homeland Defense arena 
- Survival Readiness Cell teammember--used vast experience to set the example and lead "green" members with little training
  and no experience--cool demeanor, steady hand crucial in a location that came under enemy fire during his deployment 
- Consummate mentor! Supervised four college interns, trained two PAs in area recruiting groups, mentored two officers 
  -- His incredible "people skills" create a connection with others, opening the door for his voluminous knowledge to flow in 
- Call him Sergeant "Make-it-happen!" Turned sporadic Pride of Team {BASE}, Police Blotter features into weekly reality 
  -- Vital programs recognize top military, civilian workers while reinforcing "safe base community" public message 
- In the forefront of two off-base functions for local Adopt-a-Village program in Afghanistan--donated gifts, clothing 

- Initiated Unit Public Affairs Representative program at deployed location--trained stringers--looked into every nook and
  cranny for story ideas--management efforts directly resulted in more than 10 stories published locally and one nationally 
- Systematically benchmarks Hansconian against competition, local papers--continuously improves layout techniques 
- Chosen by Command Chief to represent active duty Air Force members in prestigious Centennial of Flight Gala Celebration 
  -- Four hundred-plus attendees stood to applaud when his OIF, OEF achievements were highlighted in recognition ceremony 
- Tact is his trademark! Diplomatically ejected reporter who entered country illegally--kept Air Force from getting black eye 
- Continues to expand his horizons! Completed four semester hours toward earning an Associates degree in Journalism 

- A true Air Force blue raconteur! Handpicked to address local civic group on his deployed experiences and the ongoing
  Global War on Terrorism--multimedia presentation, earnest delivery was so captivating they asked him back for an encore! 
- Requested by name to sit on panel, address colleagues on deployed operations at worldwide joint Journalism Workshop 
- Completed NCO Academy at {BASE} AFB--chosen to lead team on speaking project that earned the top score of 96! 
- Cares about people and it shows! Stepped up to the plate while in Oman when a rabbi could not be found to provide for
  deployed Jewish servicemembers during Passover Seder--he researched, prepared and conducted the services himself!

General Notes:

Wow.  I really like this for two reasons.  It is out side my expertise, and it is for an award I have never seen.  I like the way it follows basic writing principles.

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Page Added on:  30 January 2005