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Award Examples

Public Affairs Achievement Award 

Award Cat: CGO
Winner: Command

AFI 35-101, Chapter 13

Key Points to Writing
  • WRITE!!! The more you do it, the better you get.
  • Ask for HELP, the only person looking out for #1 is you.
  • The only person looking out for your Airman is YOU!
  • Use a spell checker.  F7 works well in MS Word.
  • Use Merriam-Webster Online to improve your vocabulary.

The following example has been taken out of Adobe Reader so the formatting might be off.  I did not changed mission information, only names to protect myself and the people I have received the information from.

I will attempt to give a little insight to the entire process if I know it.

If you have anything you would like to submit, please do so.  Also, if you have found this information useful, please let me know. Everyone of these items has taken considerable amount of time to put together.  Please use the ads on this site to help support the site.  All money gathered pays for hosting fees and domain fees.  (HONESTLY, when I see money come in it also prompts me to work harder on the site.)

Overall Effectiveness/Job Accomplishment: CC's #1 CGO--she goes way beyond "outstanding!"
- Led consolidated PA charge in response to 2 downed aircraft accidents; transformed voracious media
  appetite into public support for pilots' families/AF; PA made the PR calls...CCs took care of business
  -- Deftly prepped 388FW/CC to engage media; took control of interviews; focus quickly shifted from
     cause of accident/crash to AF team & actions it took for the deceased pilots' families--brilliant job!
  -- Took the reins in 419FW/PA absence; led media operations center; skillfully handled 170 national
     media queries; media trained CC; conducted stand-up interviews--garnered CC Top Performer coin
- Restored initiative and credibility to ALC/PA shop; re-established PA as a key command staff agency
  and introduced trusted PA counsel into 75 ABW/CC's informal advisory group--wrote 2 CC speeches
  -- In two months, pumped up internal/external ABW coverage by 70%--commissary, security forces,
     museum highlighted; external depot coverage--partnering w/industry, process improvement--beefed
     up by 75%--{BASE} and its programs are back on local community's/Air Force products radar!
- Controlled tough issues with rapid, insightful advice to CC on highly charged issues: manpower
  reductions, anthrax vaccinations, beryllium/TCE effects on {BASE} communities--on target every time!
- Garnered OO-ALC and ONE CGO of the Quarter for 2/4 quarters; selected for SOS/IWAC schools

Leadership/Organizational and Planning Skills: Solid gold, expertise defines leadership--none better!
- Tapped to fill a no-notice 171-day deployment tasking supporting Operation NOBLE EAGLE (ONE);
  stellar protocol asset; orchestrated high-profile tours for DVs, VCSAF, CJCS and Adjutant Generals
  -- Purged redundant functions; cut manning requirements by 50%; saved $20K in annual TDY funds
- First/last impression of ONE staff; wowed decision-maker; garnered unequalled support for homeland
  defense mission/quality of life programs for activated guardsman; established ONE award
- Developed PA operating instructions; built program from scratch; ensured PA functions had a clear
  defined process, authored evaluation methods; PA poised for success in upcoming UCI inspection
- Committed to changing her leadership foundation; diligently completed 2 SOS correspondence tests; 4
  master's classes; driving force on African-American Heritage committee; base cultural awareness up
- Fostered solid relationship with base and local government officials; integral member of Chamber of
  Commerce Military Affairs Committee; better equipped to handle sensitive community/military issues
- Re-energized newspaper staff; challenged, trained to improve writing, content--100% improvement

Judgment and Decisions: Knows the PA business inside-out--makes difficult look easy in PA arena
- Valuable force multiplier; compelling interaction with Company Grade Officers' Council, advisor and
  senior leadership doubled membership; mentor at local school--student's reading level up two grades
- Championed Winter Olympics media...6 mass media events, 10 media flights and over 80 interviews
- Brilliantly showcased Olympic safety, security, services missions; phenomenal support to 3 CINCS
- Transformed decentralized ONE protocol office into viable operation with centralized execution;
  created one-stop shop on web site for ONE templates, checklists--information accessible to world!
- Initiative/Vision! Added PA presence to OO-ALC/CAG meetings--increase media coverage of base
- Pointperson on process improvement team; news articles raised awareness of AF transformation
- Seasoned judgment reduced negative impact of sensitive Chicago Tribune article on beryllium effects
  at {BASE}; media plan squelched rumors; media trained engineers, presented right facts to 600K readers

Communication Skills: Unique mix of PA/Exec officer management & inspired leadership technique
- Trusted agent for placing the right message with target audiences--30+ stories in local print/radio/TV
  mediums; 10 speeches/columns for Wing/CC; timely advice on key issues--legal, ops, families, media
- Obvious choice as keynote speaker at {STATE} Governor's minority conference promoting education to
  500 state/local leaders; articulate, well-versed, persuasive public speaker--received Governor's kudos
- Effectively improved PA's credibility with base leaders, media; enforced higher standards, customer
  service mindset; persuaded, trained commander/directors on weekly newspaper editorial program
- CV: "{FNAME} is the best CGO/PA I've ever known"--the sure pick for AFMC CGO of the year!

General Notes:

  Lost the last line of the package.  Not surprised this won...  But there were a couple of huge spelling errors...

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Page Added on:  19 April 2005