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Award Examples

Public Affairs Achievement Award 

Award Cat: Officer - MAJCOM
Winner: yes- to MAJCOM

AFI 35-101, Chapter 13

Key Points to Writing
  • WRITE!!! The more you do it, the better you get.
  • Ask for HELP, the only person looking out for #1 is you.
  • The only person looking out for your Airman is YOU!
  • Use a spell checker.  F7 works well in MS Word.
  • Use various writing resources like Merriam-Webster Online.

The following example has been taken out of a IMT so the formatting might be off.  I did not changed mission information, only names to protect myself and the people I have received the information from.

I will attempt to give a little insight to the entire process if I know it.

If you have anything you would like to submit, please do so.  Also, if you have found this information useful, please let me know. Everyone of these items has taken considerable amount of time to put together.  Please use the ads on this site to help support the site.  All money gathered pays for hosting fees and domain fees.  (HONESTLY, when I see money come in it also prompts me to work harder on the site.)

- Deployed to combat zone. USCENTCOM Qatar media center staff key player; served world-wide audience 
  -- Leader of CENTCOM's Forward Web issues; ensured coordination and execution of real-time news releases 
  -- Developed inaugural CENTCOM Web chat initiative; messages reached previously untapped audiences 
  -- Expertly handled 850+ media at CENTCOM News Center; set new standards for military media ops 
  -- Guided ESPN through unfamiliar, war-reporting territory resulting in four "Sports Center" segments 
  -- Orchestrated winning interviews between networks and CENTCOM staff--Peter Jennings and Gen Franks 
  -- Worked major news events--Pfc Jessica Lynch rescue, Abu Abbas capture, time-sensitive target strikes 
- Researched and developed 2003 Centennial of Flight base guide, now the publisher's flagship publication 
- Responsible for {BASE}'s internal communication about base's/{City}'s Centennial of Flight celebrations 
  -- Devised innovative communication strategies for base newspaper and commander's access channel 
- Volunteered to support and assist hundreds of media for the largest-ever Dayton International Air Show, 2003 
- Provided outstanding support during July 4th POTUS visit to {BASE} for Centennial of Flight festivities 

- Deployed to Barksdale for Friendly Fire Article 32 hearing; deciphered process for 450+ media worldwide 
- Volunteered to support com rel division when they were swamped during a major community liaison visit 
  -- Designed and tracked transportation matrix for 36 leaders traveling to {BASE}from across the country 
- PA warrior willing to share her deployment experience; told community groups how their AF liberated Iraq! 
- Improved internal and external communication on two major multi-faceted AFMC structure announcements 
  -- Proposed comm plans and PA guidance for AFMC and AF on PEO restructuring/standup of a new test center 
- Brought combat PA preparation to her home unit--ensured 50+ military members at center staff were trained in
  Self Aid & Buddy Care--fellow airmen now fully qualified, prepared and ready to fight before arrival in AOR 

-Expertly planned/executed damage control for 7000+ missing AF Museum artifacts--ensured story stayed local 
  -- Key member of media "swat team" that coached AF Historian and retired 3-star who compiled report on 
      wrongdoings at museum. Result: A PA and "PR" home run! Media soaked up and delivered targeted messages 
  -- Devised winning communication strategy for potential AF-level story; SAF/PA presented her plan to SECAF; 
      facilitated background editorial board with regional newspaper for AFMC 3-star; story ended positive 
  -- Planned all aspects of major press conference--supervised team of PAs setting up press conference area, 
      creating and distributing press kits, conducting media training and escorting reporters to the event 
  -- She helped steer investigative reporter away from potentially national scandal story and got his Pulitzer 
      Prize-winning newspaper focused on successes of Museum, and AF leadership commitment to fixing problems 
- Welcomed new challenges. Learned media flight process and supporting flights to highlight top AF priorities 
  -- Coordinated/staffed two AFMC media flights; Vernon Loeb, "Washington Post," in chase fighter, to observe 
      F/A-22 and freelance photographer, in KC-135, to photograph F/A-22 for multiple national publications 
- No-notice fill-in for AFMC/PA exec on several occasions. PA leadership didn't miss a beat 

- A significant contributor for AFMC/PA Director's Excellence Award for Internal Communication in 2002 
- Worked labor-intensive project with "Defense News," resulting in AFMC senior leadership throughout the command
  to be highlighted in "Who's Who" book used by national opinion leaders; accolades from editor 
- Talented writer; created command messages for on-line AFMC Commander's Communication Tool Kit, ensuring
  AFMC leaders are armed with precision-guided messages for opinion leaders and Congress 
- Creative communicator; developed/executed superb publicity for "Super Saturday," an annual event for 
  disadvantaged children from the surrounding communities; extensive positive coverage by regional media 
- Completed several masters-level classes--on her way to master's degreee in English to hone her writing skills

General Notes:

Interesting package.  The only thing I didn't like was the triple line sub-bullet.  Besides that, read good.

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Page Added on:  08 February 2005