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Award Examples

Public Affairs Achievement Award 

Award Cat: Senior Grade Civilian
Winner: yes - MAJCOM

AFI 35-101, Chapter 13

Key Points to Writing
  • WRITE!!! The more you do it, the better you get.
  • Ask for HELP, the only person looking out for #1 is you.
  • The only person looking out for your Airman is YOU!
  • Use a spell checker.  F7 works well in MS Word.
  • Use Merriam-Webster Online to improve your vocabulary.

The following example has been taken out of Adobe Acrobat so the formatting might be off.  I did not changed mission information, only names to protect myself and the people I have received the information from.

I will attempt to give a little insight to the entire process if I know it.

If you have anything you would like to submit, please do so.  Also, if you have found this information useful, please let me know. Everyone of these items has taken considerable amount of time to put together.  Please use the ads on this site to help support the site.  All money gathered pays for hosting fees and domain fees.  (HONESTLY, when I see money come in it also prompts me to work harder on the site.)

Overall Effectiveness & Job Accomplishment
- Led PA rollout for AF depot strategy, agile acquisition, air logistics center transformation, AFMC
  manpower cuts, scientist and engineer recruiting--most complex and diverse PA challenges!
- Trusted to work most sensitive, high-visibility and critical command media projects and issues
  -- Many of his efforts never become public spotlight cases, thanks to thorough planning/coordination
  -- Brought investigators and PAs together--ensured AF readiness to address interest in multi-subject
      criminal investigation and fraternization/adultery court martial--messages/spokespeople at the ready
- Dependable, committed to excellenc! Quietly brings experts together behind scenes to best tell story
  -- Led joint DoD, DLA, AFMC response to trade media interest in defense contractor's improper
      heat treating of aircraft parts--educated reporters, assured accuracy--resolved explosive issue!
  -- Assisted PA office at Brooks in planning, garnering media interest in 1st DoD city-base standup
- Provided all prep and on-site interview support to AFMC/CC during AFA Symposium in Orlando
  -- Resulted in outstanding coverage of AFMC warfighter support in four national trade publications

Leadership/Organizational & Planning Skills
- Rock solid leader and go-to PA! Junior officers to seasoned civilians seek his PA advice and counsel
- Takes care of people--knowledgeable, adept, dedicated, professional--balances and sets right priorities
  -- Devoted and respected mentor--provided training on media engagement for two PA office interns
- If there's a dramatic change affecting our mission, people, organization, Dave has had his hand in it!
  -- Focal point/key planner for command workforce reductions--defused volatile & emotional issue
  -- PA lead for headquarters strategy sessions on hot issues--anticipated risks, Congressional interest
  -- His plan and execution adopted as model for AF and other MAJCOMs--100% on target!
- Reacted swiftly to AF's announcing depot strategy without PA coordination at any level
  --capitalized on what would have been a missed opportunity--positive results in trade, regional media
- Huge impact developing PA strategies and detailed communications plans of AFMC/AF importance

Judgment and Decisions
- Quickly assesses complex situations and provides expert counsel to both leadership and field PAs!
  -- Guided AF response to fatal F-15 crash at Eglin, OEF Global Hawk crash, B-1 consolidation
- The role model for how a headquarters PAO should support both field and MAJCOM leadership
  -- Always available--provides great advice, then gets out of way, enabling people to do their jobs
  -- Directly supported 50th Anniversary of B-5 and Kirtland IG inspection--great media coverage
  -- Brainstormed opportunities to cover Raptor in Climatic Hangar--garnered Weather Channel special
- Successfully tackled union concerns on announcement of new command-wide master labor agreement
- Arranged and facilitated mission interviews for AFMC/CV/CD/IT on drive-time talk radio program
  -- Followed up with sound research--identified higher-payoff venues for best use of senior leader time

Communication Skills
- Contributes a calm and reasoned voice of PA experience during crises and frenzied media interest
- Premier writer in the headquarters! Uncanny ability to clearly translate complex issues into concepts
  and digestible bites understood by media and public--led rollout of most significant MAJCOM events
  -- Helped acquisition and logistics communities gain credibility throughout DoD and U.S. publics
- Ghostwriter for AFMC/CC on vital agile acquisition and workforce cuts stories--none better!
  -- Commended by Director, AF Communications for "thoughtful, well-written" article explaning AF
      rationale for manpower cuts in midst of war on terror--focus on workforce impacts key to success
- Unparalleled photographer and digital photo expert--pitched in with support for several special events
- Expert on AFMC media training team--ensured new wing/CC, airborne laser and AFMC/FM leaders,
  AQ Center of Excellence director and others were armed with tactics for successful engagement
- Major contributor--years of experience and excellent contacts, coupled with in-depth understanding of
  AF logistics, make him the Air Force's leading PA expert on logistics and sustainment issues. A gem!

General notes:

Good package, couple too many spelling errors for a MAJCOM winner..

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Page Added on:  09 April 2005