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Public Affairs Director's Excellence Award

Award Cat: Large Organization
Winner: MAJCOM

AFI 35-101, Chapter 13









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The following Example has been taken out of a IMT document.  I have changed mission information to protect myself and the people I have received the information from.  I will attempt to give a little insight to the entire process if I know it.

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This award won for a large wing.  An important tool I have learned from this award and other group awards is the individual awards through out the unit.  The more time spent polishing them, researching and writing them, reaps huge rewards for group awards such as this.  

OVERALL EFFECTIVENESS OF PROGRAM:
- Unbelievable year--unbelievably successful! Largest installation-level PA office in AF, provided phenomenal
  support to top AF aerospace acquisition programs, AF Research Lab, air base wing, med group, 125 tenant
  units, 23,000+ warriors and their families, 150,000+ retirees, area activated guard/reserves during record year
- {AFB} chosen as official AF site for 2003 Centennial of Flight celebration; leveraged over 22 dynamic events 
  to tell AF story to hundreds of thousands--netted huge payoff for local recruiters, {City} readopted {BASE} 
- Capstone media events included 2 POTUS visits, Sen John Glenn's & actor/aviation icon John Travolta's visits 
- Issued 200+ news releases to 700+ media outlets, hosted 60 major media events, responded to 1,000+ queries 
- Showed Team {BASE}s OIF contributions to the world; held six press conferences, constantly fed family 
  members info, weekly E-mail updated civic leaders, supported community rallies & troop appreciation events 
- Ensured sensitive/proprietary/copyrighted information from 3,200 papers/briefings, 60+ web sites not released 
- Partnered with {#}th Communications Group to broadcast base events live on CAC & IP/TV; delivered another 
  information tool for employees at their desks--a first in the command and a new benchmark for others to follow 
- Record number of tours, 190 tours with 4,750 people; huge cadre of base speakers to the community, over 150! 

RESEARCH AND PLANNING: 
- Developed & executed base-wide PA plan for OIF, included {#}th Airlift Wing, AF Research Lab, USAF
  Museum, {#}th Air Base Wing, {#} Med Group; prepared PAOs for media blitz, contingency ops & "what ifs?" 
- Comprehensive 2003 Centennial of Flight plan coordinated all base agencies', local, regional and AF efforts 
  -- Developed & distributed special brochures, fact sheets, news releases, briefings, base newspaper inserts 
  -- Wrote, narrated & distributed "100 Years of Powered Flight" CD-ROM; told W-P's story to thousands 
  -- Air Power 2003 netted $34K in TV coverage in 500K market, $20K in free event programs, numerous PSAs,
      two+ hours talk-radio time, 50 web site placements, six front-page stories/photos in 400K circulation paper 
- Planned & organized 3-star's Town Hall community forum w/local legislatures, business, academic & industry 
   leaders. Over 150 attended, participated in base updates, issues and concerns; "Best one yet!" said ASC/CC 

PROGRAM EXECUTION AND EVALUATION: 
- Delivered top level "site pictures" to workforce through senior leader weekly editorials and CC's Hot Topics 
- Drew more than 15,000 people to first base open house in ten years; such a hit, community said wants it yearly! 
- Secured Air Force-sponsored NASCAR, Cross Into the Blue, and AF Reserve Above and Beyond Jet Car for
  base open house to reach target recruiting-age audience, "Helped us meet our goals," said {#}th Recruiting SQ 
- Determined appropriate media coverage for deployed medics return home; respected privacy yet told the story 
- Targeted multiple audiences with 2003 messages; up-to-date information 24/7 on the web, media kits, info 
  packets, pamphlets and CDs aggressively marketed to public/local/national media; drew year-long coverage 
- Spokesperson/facilitator for multinational planning effort of Global Hawk deployment to Nordholz AB, GE 
  -- Ensured extensive coverage as 100+ media, high-level AF, and German VIPs witnessed six successful
      electronic intelligence flights; demonstrated military jointness & interoperability--increased partnerships 

INNOVATIVENESS OF PROGRAM: 
- Researched and designed Centennial logo used at base events and on souvenirs; these AF messages will last! 
- Updated ASC key messages weekly & posted to web; armed every employee, made them a {Base} spokesperson 
- E-mailed 150 key community leaders weekly during OIF, kept them informed about the AF's role; tons of kudos 
- Developed strategic ready-reference community book for commanders; "the" source for local/regional/state & 
  national elected officials, business leaders, educators, aviation stakeholders; so good, everybody wants a copy! 
- Hosted AF's first-ever JROTC Honors Camp; provided orientation flights, hands-on demos, mentoring ops 
  -- Huge recruiting tool for technical career field accessions; success briefed at CORONA; new benchmark 
- Promoted extensive media coverage of nine surrounding communities involved with major accident response 
  base exercise; media covered multi-jurisdictional teamwork, set boundaries and enhanced stakeholders' ties

NOTE:

AWESOME Package.  Can see why it won MAJCOM


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Page Added on: 08 February 2005

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